Case Study

ITV and the media sector

ITV Studios UK is the country's largest commercial producer. ITV creates and produces programming for ITV channels and other UK public service broadcasters, such as the BBC, Channel 4, Channel 5, and global streaming platforms. ITV is a producer-broadcaster that includes ITV Studios and Media & Entertainment. Via the ITV studios, they own, distribute, and create content broadly for broadcasters and platform owners. Through Media & Entertainment, combining these two businesses provides an engaging goal for talent and a unique opportunity for advertisers to integrate their brands. The purpose of the business is to make connections across the world to entertain millions of people. ITV is the leading business in the UK Streaming and is digitally changing all they do to improve. The markets ITV operate in are dynamic, competitive, and changing rapidly. The proliferation of channels and platforms is driving demand for content worldwide. This, coupled with the changing way viewers consume media, presents both challenging and exciting opportunities for ITV.

ITV's sector is Media; the sector represents a large grouping of companies with similar business activities. Other companies in the same sector include Amazon Prime Video, Apple, BBC, Channel 4, Global and sky. To remain competitive, ITV produces content in highly sought-after genres and has distribution in six of the top ten largest TV content markets globally; they have distribution in many of the markets in which they operate and have associations with all significant consumers globally and the most extensive catalogue in the industry with over 90,000 hours of dynamic content.

 

ITV employment opportunities and entry requirements

ITV considers inclusion and diversity when considering employment and has a direct strategy that offers positive change for the business. ITV requires data to monitor and measure the justice of their employment process. In cases where individuals applying have a disability, a specialist job board is run by disabled people for disabled people. Due to data protection, the hiring team does not have access to data they are not required to have. They love celebrating individuality and are committed to creating an organisation where everyone is included, and everyone feels like they belong. ITV includes opportunities such as shared parental leave, flexible working hours and home working and adoption. ITV has many employment opportunities in media and entertainment, cooperate and ITV studios; there are many media job opportunities, including social media manager, director of product design and digital marketing. Some benefits of being employed at ITV include Great people and looking after the staff, Great culture and work ethic, Flexible working patterns but long hours in the office/studio on certain days, and a good salary. The entry requirements for employment include experience working within social media in fashion, wellness, e-commerce, and music. A positive attitude with the ambition to succeed in a growing business, a natural ability to collaborate with others, thrive under pressure and communicate effectively verbally and in writing. From some reviews It stated there was a good pension package, generous holiday, and cycle to work scheme.

 Interviews with key personnel

When applying for employment to work at ITV, the first few steps include screening questions that allow the business to get a more reasonable idea of whether the applicant fits the criteria for the roles. The due process is to get in contact, leading to an invitation to the first interview with a couple of colleagues, typically lasting between 45 and 60 minutes. After the first interview, if this goes right, there will be a second interview with two ITV colleagues; this could be a presentation, a case study, or some other practical exercise. From the ratings, 83 per cent of people would recommend working at the company ITV, and 94 per cent of people approve of the CEO. From the interviews, the anonymous employer shared their experience and shared that they went through a recruiter, and the process took around three weeks, and they had their interview at ITV London. They had met with the senior designer and team leader directly prior to the interview. Very pleasant and accommodating. Primarily concerned with portfolio, skills, and personality compatibility. Covered typical design tasks, software skills, job requirements, ability to manage projects from brief to completion, and work with a large number of internal and external clients and colleagues. The interview questions consisted of goals for the position, disadvantages, organisation skills and how pressure is handled and standard design, software, and teamwork questions.

ITV position within the market and my skillset

ITV's markets are dynamic, competitive, and changing rapidly; the company's strength lies in the unscripted content, which contributes to more than 65 per cent of ITV's production revenue. The company has a channel of returning formats and programmes, nurturing and developing and focusing on developing new global unscripted and large entertainment formats. ITV Studios focuses on product innovation, efficiency, and improved ways of working to help mitigate market production cost inflation. For critical formats, this includes using remote Cloud editing and production hubs. ITV asserts its business is unique and can deliver to millions of people who watch live shows and do not want to miss events. The on-demand business can sustain ITV with its initiatives in the streaming market. ITV currently offers a role for a social media manager in which I would be suitable as I have a passion for social media as I have previously demonstrated in creating Instagram posts and managing an account for a few modules. Another requirement includes · having excellent communication skills, which I have illustrated when writing blog posts and essays and verbally communicating in person with new people during the project. I also have excellent knowledge of Office programs and software such as photoshop, creating posters, social media posts and leaflets. Also, I gained valuable skills in using Adobe Anime as I created a game that worked and had a target market. I also created a website from scratch using the software brackets. I have learnt many soft skills from the Duke of Edinburgh award I took part in, such as Communicating with others, working in a team, taking the lead when required, managing my time effectively, responsibility, keeping focused and positive and problem-solving skills. Overall, I have an excellent skill set that makes me suitable for employment.